Lewis & Clark Law Review
First Page
565
Abstract
Morality clauses have been a contractual staple in the entertainment, sports, and advertising industries for over a century. Designed to curb illegal and immoral behavior, morality clauses that are used strategically and effectively can provide a powerful safeguard for both parties involved. This Note breaks down traditional morality clauses into three component parts and updates these provisions for the brand–influencer relationship. Doing so allows companies and influencers alike to harness the unparalleled effectiveness of this emerging market while protecting themselves against illegal escapades and shifting social viewpoints on morality.
Recommended Citation
Annamarie W. Carty,
Cancelled: Morality Clauses in an Influencer Era,
26
Lewis & Clark L. Rev.
565
(2022).
Available at:
https://lawcommons.lclark.edu/lclr/vol26/iss2/9